The General Data Protection Regulation (GDPR) is here to stay; it’s a journey, not a destination that requires compliant policies, robust processes and continuous evaluation.

The 25th May enforcement date represented just the beginning of GDPR compliance for all businesses, large and small. 

Organisations need to sustain their compliance process over time – this is the best way to take people with you on your business journey.

Steve Wood, Deputy Commissioner for Policy at the ICO

Wherever you are on your journey, The Future of Marketing: GDPR and the ePrivacy Directive, is the essential guide to achieving ongoing compliance for any business handling and processing personal data of an EU citizen.

Now, more than ever before marketers need to understand how to achieve the lawful, profitable and ethical use of personal data within a highly regulated environment. Marketing professionals are expected to fully comply with GDPR, or risk facing severe sanctions for failure to do so.

GDPR isn’t the only data law marketers need to embrace; the proposed changes to the EU ePrivacy directive could have a significant impact on cookies and other tracking technologies widely used to target and deliver online advertising.

Our team of leading data protection and privacy experts will deliver a series of in-depth presentations, case studies and panel discussions designed to provide advice and actionable steps to deepen the understanding of what it means from a marketing perspective. We shall explore the impact on marketing processes and provide an indication of the future landscape.

HOT TOPICS WILL INCLUDE:

  • The new marketing landscape

  • Legitimate interest

  • Consent

  • GDPR & ePrivacy Directive 

  • Data security

  • Case study of effective GDPR campaigns

 

Previous attendees to Roadmap for Sales & Marketing:

Senior Marketing Manager // Aston MartinMarketing Manager // Thomson ReutersHead of Marketing Services // Gamesys, Marketing Operations Director // AVEVA, Global Marketing Manager // VideojetSenior Director, Global Marketing // Intralinks, Group Marketing Manager // Proactis, Digital Marketing Manager // Queens University BelfastMarketing Executive Manager // Ideagen

Head of Direct Marketing // Agria Pet Insurance, Group Marketing Director // MacDonald Hotels & Resorts, International Marketing Manager // SD Worx, Chief Product Manager // W2 Global Data, Marketing Manager // easyProperty, Senior Data Protection Counsel // BAT, Marketing Manager // Angels Media, Senior Researcher // Hitachi, Senior Marketing Director // Cvent

Sales and Marketing Operations Specialist// Fenergo, European Sales Director// Lee Products Limited, Sales and Marketing Manager// Brighter Directions, Sales Director// Trust Arc, Sales and Business Development Manager// AiM LTD, Pre-Sales Director// Cleo, Sales Engineer// Trust Arc, Head of Operations and Sales// Micro Minder Ltd

 

Jun

25

Welcome & Opening Remarks
09:00 - 09:10

This session will cover:

  • An overview of the days content
  • An overview of the effect of GDPR on Sales and Marketing professionals
  • An introduction to the live poll
One Month After GDPR: the new marketing landscape
09:10 - 09:40

This session will cover:

  • An overview of the latest developments of the General Data Protection Regulation
  • What are the challenges marketers are facing one month after the GDPR deadline?
  • What are the best strategies for complying with GDPR without altering a business’ core focus?
The Lawful Basis for Processing: legitimate interests in practice
09:40 - 10:10

This session will cover:

  •  Lawful basis of processing recap
  • How ‘legitimate interest’ compares with other lawful grounds of processing personal data
  • Useful tips when making the decision to consider using ‘legitimate interest’
Managing Consent: increasing revenue, trust and transparency
10:10 - 10:40

This session will cover:

Coffee Break & Networking
10:40 - 11:10
Subject Access Rights: GDPR Implementation Guide
11:10 - 11:40

This session will cover:

• Specific record-keeping requirements for data controllers

• How organizations can get ahead in the new era of privacy and increased data subject rights

Panel Discussion: The marketers challenge to GDPR implementation so far
11:40 - 12:25

This session will cover:

  • How to prevent GDPR becoming an obstacle to success
  • A practical and actionable guide to implementing GDPR
Lunch & Networking
11:25 - 13:45
ePrivacy: how to align with GDPR
13:45 - 14:15

This session will cover;

  • How to simplify Cookie Rules under ePrivacy
  • How will the collection of Metadata change and impact analytics and remarketing?
  • How to effectively position your organisation to comply with future regulations
  • How has online marketing changed under the new laws?
Marketing under GDPR: how do you mitigate risk?
14:15 - 14:45
Panel Discussion: digital marketing under GDPR
14:45 - 15:30

This session will cover:

  • How to not let GDPR become an obstacle for successful marketing
  • A practical and actionable guide to implementing GDPR
Coffee Break & Networking
15:30 - 16:00
GDPR: will it finally deliver the power of data for marketers and consumers?
16:00 - 16:30

This session will cover:

  • How to maximise the value of data in communications
  • Case study examples to put compliance steps in context
  • Growth opportunities that will materialise in future markets
The Future of Marketing: moving forward with GDPR
16:30 - 17:00

This session will cover:

  • How to effectively assess your current data security
  • Why your sales & marketing should lead the way in data security
  • How to implement cost-effective and compliant data security measures

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